A Toronto Resume Writer Shares Insights: Tip #3

A resume is a MARKETING TOOL that presents you in the best possible light for the purpose of getting invited to a job interview. The resume is written for the reader be it an H.R. professional or a hiring manager. If you know who is receiving your resume, write it accordingly.

When an HR professional reads your resume, they are generally reading it to screen you out. An advertised position may attract 200-400 applicants so HR is looking to eliminate all but 5-10 potential candidates. HR does not know the intimacies of the position like a hiring manager does, they rely on what they are told as to which resumes attract them and which ones do not.

A hiring manager knows more specifically what type of person they are looking for to fill the job and are hoping with every resume they read that YOURS is one to be short listed.

A Toronto Resume Writer Shares Insights: Tip #2

Tip #2

There are certain words on a resume that are totally useless, that do not evoke any visuals in the reader’s mind. Replace them with an actual action verb the reader can see or imagine you doing.

Stay away from words like:

  • Handled
  • Worked
  • Assisted
  • Responsible for
  • Ability to

Replace them with:

  • Handled: Counted, liaised, problem solved
  • Worked: collaborated, created, team led
  • Assisted: start with the verb you assisted someone in doing
  • Responsible for: same thing, start with the verb
  • Ability to: this means you could do the job if asked but do not necessarily have the experience. If you can do the required task, use the skill to start the sentence.

A Toronto Resume Writer Shares Insights: Tip #1

Put your present or past tense action verb, at the beginning of each of your accomplishments. Adjectives and adverbs that proceed an action verb take the oomph out of the verb and can be redundant, usually unnecessary.

Example NO: Assisted the project manager to create, develop and implement…
Example YES: Created, developed and implemented…in collaboration with the P.M. of the project.

Example NO: Successfully negotiated…
Example YES: Negotiated… if it wasn’t successful you probably wouldn’t be putting it in your resume.

Example NO: Annually processed 10, 000 accounting documents…
Example YES: Processed 10,000 accounting documents yearly, including… OR on an annual basis OR annually.

Your resume is a marketing tool, your resume is a legal document

Your resume is a well crafted, precise and articulate document intended to interest a hiring manager who will invite you to an interview.

A client once told me he had spent 12 hours crafting his initial resume. That is a huge chunk of time away from one’s job search. A professional resume writer can write a resume in one third the time and guarantee a saleable piece of work.

Whether you are employed or in transition, your preference should be for a professional resume.
When looking to have a resume written, you want someone who can:

  • delve deeply within the foundation of your skill set and accomplishments
  • pull out your “professional wonderment”
  • find your magic and
  • convincingly so hiring managers can see instantly what you can do for them.

Only a Career Specialist and a Writer can achieve the level of excellence you require.

A well scripted resume gives you confidence and a sense of pride. It highlights your true self and makes you proud to market yourself. A well scripted resume gets you the interview.

When you or someone you hear of wants to update or create a new resume, I would appreciate your recommendation:

Colleen Clarke, at resumes@yourresumepro.com 416-686-3079

colleen clarke, your resume pro
Colleen Clarke has been writing resumes for middle to senior managers for over 20 years and has assisted over 7500 people through their time of career transition as a Career Specialist. She has written hundreds of resumes and proofed and edited hundreds more, from every walk of life, at every level within organizations, associations, Not for Profit, and for government, media and the trades.

Colleen is an author, a columnist and an ESL instructor. She writes for Canada’s national newspaper, The Globe and Mail, as a workplace advisor for the column ‘Nine to Five.’ She has prolifically written articles and columns for numerous job search sites, commuter newspapers and magazines. She is a best selling author of Networking How To Build Relationships That Count and has an e-book, How To Get a Job and Keep It.

Colleen Clarke is “your resume pro.”

Helpful Action Phrases

In the hundreds of resumes I have critiqued and rewrote over the past 20+ years, a major short coming I encounter is an ineffective past or present tense action verb starting the accomplishment: such as help, assist or worked with. Each of your accomplishment based statements/ bullet points, must have a definitive, descriptive, strong action verb describing your skill. Where possible, use skills that are out of the norm, that stand out, that are very visual.

  • Use design, develop and deliver or execute, all in one statement. It is perfectly acceptable to use two or three skills to describe the action taken.
  • Conducted needs analysis….., or an orchestra, lol
  • Pioneered the first….. When you initiated it
  • Spearheaded a team of…. Sure beats ‘Led’
  • Trail blazed our company into social media… when breaking new ground, similar to pioneering
  • Facilitated strategic meetings… instead of ‘held’
  • Utilized a full range of services… instead of used
  • Developed and implemented…if you did more than manage something tell what you got your hands dirty doing
  • Revamped outdated training materials…
  • Orchestrated the United Way campaign…think of yourself as a maestro, coordinating various departments then use orchestrate
  • Negotiated 15 labor contracts… use numbers where you can
  • Divested five subsidiary companies from…use your thesaurus

Though most resumes are written from an Action + Result perspective, it is also acceptable to start a bullet point with the verb that defines the RESULT.

  • Reduced/Increased
  • Reversed
  • Divested
  • Strengthened
  • Recovered, etc

Stay away from these weak, say nothing verbs:

  • Handled – too vague, use a more definitive verb. You don’t handle people which is where one usually sees this and if you handled money what did you do with the money?
  • Worked – is too generic and doesn’t evoke any vision of the action you actually did to accomplish the task. Eg) Worked with the team…doing what?
  • Assisted – isn’t the accomplishment or action verb, it belongs at the end of the sentence Eg) Did ABC and D, as part of a team or assisting the VP of HR.
  • Helped – what did you actually help do? what more specific action verb would be more definitive? Managed? Directed? Collated? Fine tuned?

After determining what powerful action verb to use you need to add in a strong result. After the action ask the questions HOW? or SO WHAT? to get the result.

Eg) ‘Managed a team of eight sales reps…..’

HOW? doesn’t work here so use SO WHAT.

“Coached and managed a team of eight sales reps SO WHAT? who trail blazed 10 new territories in eight months, acquiring 150 new clients and increasing revenues 80%.”

Noone knows better than you what you really did from day to day, so help the reader out and blow your own horn.

Colleen Clarke

Downplaying Your Experience on a Resumé

When the job market is really tight and there is plenty of competition for advertised positions, job seekers may start thinking of down grading their education, experience and knowledge. Sometimes that is a prudent decision. Leaving data off your resume is not lying, whereas adding untruths is.

Applying for positions of a lower level than you have achieved in your career is not something anyone takes pleasure in having to do. You worked hard to acquire your education and experience and now to get the job to feed the family and to survive, you have decided to down play your accomplishments.

How you present yourself is as important as what you decide to hold back.


  • The most common omission is to leave out post graduate education, especially a Masters or PhD.
  • If you were an honor student in high school or university and you are in your early 20’s, keep your Honor
  • Keep in courses you have taken within the last two years. Courses show you are up to date with training though not over educated and therefore an affordable and bright candidate.


  • If the role is not one of leadership and you have been a leader or manager, downplay words like Manage, Supervise, Oversee, Direct, Lead. (and these words in the past tense)
  • Normally I would not condone starting a sentence with “Assisting someone…” and then stating the action verb, but to down play your involvement and ability start with those words and then state what you did, rather than the other way around.
  • When 5 years is required and you have over 10, use Honed or Developed to describe your experience, rather than the number of years.
  • With more than 15-20 years of experience, say: Extensive experience with……to mask your superiority.
  • If you speak more languages than are required, omit the ones you know you won’t need to use.
  • If global experience isn’t a benefit and you have worked internationally, take all the cities off your resume that would normally go next to the company name, even the local city you live in now.
  • Quantitative information is essential in a resume and you don’t want to lie. Use about or approximately, under or over in front of an amount to lower the number of dollars or people from your responsibility.


  • There is a difference between knowledge of, ability to and Doing It. If you are too advanced for a skill or aptitude, say you have knowledge of… or the ability to…. rather than Do it everyday and am a wiz bang at it.
  • Don’t down play what you do know or what you need to know to get the job done. How well you can do something with the knowledge is a tad different.

When you hold back information on a resume you may have to alter the interview as well. Stay focused on what the job requires in the first interview at least, not what you could do over and above. Certainly you can use intuition and speculation of what you would do if… to describe desired outcomes.

You get the interview. Now you have to convince the interviewer that you are not going to run out on them when a more lucrative job comes along, which is one of the biggest concerns a hiring manager has, ergo, altering your resume.

Colleen Clarke

Listen to Colleen Clarke on CBC Radio talk about how millennials can find the jobs they seek

Stats Canada released its employment projections for the next quarter. Employment opportunities are down for millennials, those high school grads, university students looking for summer employment. I shared some insights with 11 CBC radio stations and their listeners across Canada on how summer and first time job seekers can up their notability on their resume, find jobs that make them want to get up in the morning and win the interview when they get one. I invite you to take a listen!